Many practices fall under the long-term marketing umbrella, so it can be hard to know which ones to focus on. We suggest honing in on these 5 long-term practices: link building, internal content building, review building, social signals, and remarketing. Let's dive into how these 5 marketing practices will make a difference in your marketing strategy and improve your overall SEO.
1. Link Building
Link building is a critical and often overlooked aspect of SEO. The main and most important part of link building is ensuring that your website has high-quality backlinks, which are links on other websites that send the user to your site. The more backlinks your website has, the more opportunity it has to rank higher on search engines like Google. You'll also want to make sure that you fix any broken links. These are links that don't work properly or pages that no longer exist.
Link building can be a tedious process, but when done correctly, it will show search engines that your site can be trusted, which will improve your SEO.
2. Internal Content Building
Like link building, internal content building is a big aspect of SEO. It's important to include internal content building into your marketing strategy because it helps search engines understand your site and its structure, as well as assists users with navigating your website. This internal content signals to search engines like Google which pages on your website relate to each other, making them more discoverable and increasing your authority online.
When you nail link building and internal content building, you're 80% of the way to having a rock-solid long-term marketing strategy; however, you need these next few tips to get you the rest of the way.
3. Review Building
Did you know that customer reviews can impact your rank on search engines? Positive reviews on your Google Business Page can give your company a competitive edge, boosting your rank. The first thing that customers are likely going to do after searching on Google is click on the business with the best reviews. Reviews are going to deem your website reputable, and building online reviews on the strongest platforms influences your ability to rank higher.
A good marketing agency like Lawnline Marketing can help you get more reviews on the platforms that impact your rankings.
4. Social Signals
Social signals are often something that people don't consider from an SEO standpoint and often go under the radar when considering long-term marketing strategies. Social media signals send signals from your trusted social media platforms back over to your website and vice versa. Social signals alone won't boost your ranking, but they can increase visibility and generate traffic to your website.
If your social media is done right, it has the opportunity to increase your brand awareness which can boost engagement on your website. The more people who like, comment, and share your posts on various social platforms can increase the credibility that is given to your website. This tactic is going to positively impact your SEO results.
5. Remarketing
Remarketing, also known as retargeting, is a massively powerful long-term marketing strategy and it's very cost-effective. Have you ever been searching the web for a product and then that product follows you to every other website or app that you're scrolling through? This process can be described as remarketing.
Here's how it works: When a potential customer engages with your brand in some way, they get put into various audience groups. You or your marketing agency can then target those audience groups by showing them advertisements, education, and/or content to help bring those consumers to buy or to instill your brand in their memory.
Start implementing these practices today. Call Lawnline Marketing!
You may be ready to dive right in and get started executing these practices into your current marketing strategy. Implementing all 5 of these practices is very important; however, most companies fall short due to a lack of research and progress tracking. Lawnline Marketing's team of experts uses a white-hat approach to SEO and their strategies have been proven to work time after time.
If you want to learn more about optimizing your long-term marketing strategies, contact Lawnline Marketing by calling (813) 944-3400.
