With the marketing world being so ever-changing, it can be hard to keep up with best practices to ensure your business is leveraging sales and generating new leads to increase sales. With so much going on with your growing business, it can be a struggle to decide what your business should be focusing on when it comes to marketing. Short-term strategies, such as pay-per-click ads and social media promotions on platforms like Facebook and Google, can be compared to adding gasoline to a fire; they get results fast!
Let's talk about short-term marketing strategies and the importance of incorporating them into your strategy. They will be the tactics that bring you immediate and trackable results after as soon as 1 day, and allow you to make adjustments on the fly as you navigate through your campaign. These are cost-effective strategies that you are going to want to implement today!
Why are short-term marketing strategies like building a fire with gasoline?
Have you ever given your bonfire a little boost with gasoline? If so, you know you get quick results by doing so. Just like gas, short-term marketing strategies provide quick results. In contrast, long-term strategies are like building a fire with only firewood; it's a slow burn that takes some time but lasts a while. Both ways of building a fire are good, it just depends on how quickly you need to see results. With short-term strategies, you're paying to get a lead and you can start to see the results as early as 1-7 days.
Short-term strategies provide trackable results.
With short-term marketing strategies, trackable results are a key piece to what makes them attractive to business owners. You can see how many leads your ad has brought in, if you need to make any adjustments to the demographic, if the cost-per-lead is too high, and if the ads are not closing well. The audience is the creative. With these strategies in place, you can pinpoint that a specific lead came from a specific platform, based on specific variables. They offer very trackable results so you can better understand your ROI, where your leads are coming from, and what changes generate results.
When will you see the results from short-term marketing strategies?
The short answer is as soon as one day to a week. It's completely dependent on how long it takes you to build out the ads and how long it takes for you to get them up and running. If you have your budget going and ads built out, you will start to see those leads coming in after 1-7 days. You will notice that different platforms have different waiting periods where your ads will have to go through a review, but after that, you're in the business of getting fast results!
Make adjustments on the fly with short-term strategies.
The perk of seeing fast results is that you will be able to make adjustments to your campaigns quickly based on the results of those ads. The ability to make adjustments on the fly is strictly an aspect of the short-term strategy and what sets it apart from long-term strategies. When it's the season to sell your most popular services like aeration or lawn fertilizer, you can make adjustments to your campaigns and start seeing impactful results right away.
Set your marketing strategies ablaze with a team that lights the torch. Call Lawnline Marketing today!
It's imperative to your business that you're working with a marketing agency that knows how to optimize your budget as much as possible to see positive results. Understanding and implementing short-term strategies and knowing how to balance them with long-term strategies is what is going to take your marketing results to the next level. If you want to work with a marketing agency that knows how to start the fire on these marketing strategies, then you need to contact the team of trailblazers at Lawnline Marketing. Call them at (813) 944-3400 to talk to an expert.
