Project case studies hold a lot of weight in the digital marketing realm. One of the reasons is that when people are researching for their own projects, case studies offer a vision and new ideas. Case studies showcase your credibility and can influence the reader to choose your company for their next project, but only if you do them right!
The contents and quality of the photos you use, the story you portray about the project, and your clients' testimonials all play a huge role in the success of your project case studies.
1. Use before, during, and after photos.
Nothing stands out more in the eyes of a consumer than before and after photos. When someone is looking to completely transform their outdoor living space, the before and afters always grab attention. Consumers want to see where the project started and where it ended, especially if the project includes elements that they want to add to their own space. It's also important to add photos of the process itself, not just the beginning and end. That way, your potential customers can envision the project in its entirety and follow the story of the project with visuals. The more photos you use, the more you build trust and credibility.
2. Hire a professional photographer to take the photos.
Using lots of photos is great, but if they're dark and blurry, it's almost worse than adding no photos at all. When it comes to project case studies, high-quality photos take the cake. If you're working on an extravagant project that includes a lot of different elements and it's a project you're particularly proud of, it could be worth it to spend the money on a professional photographer to capture the beauty and details of that project.
These photos and videos can even double as content for your website, social media platforms, ads, and more! Hiring a professional to capture content will always help your project case studies stand out.
3. Hit on the pain points.
Hitting on the pain points means talking about the struggles that you helped alleviate for your customer. This could really resonate with a potential customer who is experiencing those same issues. Explaining the steps you took to solve your customer's issues will build trust that you can do the same for others.
Additionally, talking about common issues that people in your area face with their outdoor living space will help spark ideas for the reader. If you write a project case study about how you transformed an unusable, sloped yard into a patio with a retaining wall, this could really resonate with someone dealing with the same issue in their yard and no idea of which direction to take.
4. Write about the ENTIRE process of the project.
Many property owners want their project to be completed in a week so they can sit in their new backyard space sipping a cold drink, but, obviously, that's not often realistic. That's why it's important to take the reader through the entire process of these projects, including the first phone call, the consultation, the design rendering, the actual installation, any pivots along the way, and the final walk-through.
Writing about the entire process in your project case study sets expectations from the jump. This way, your customers aren't expecting a perfect, pristine lawn after your crew drove machinery through the yard to complete the project. Doing so helps lower the potential for unpleasant surprises due to unrealistic expectations.
5. Add testimonials to the project case study.
If you're writing about a project you completed where the customer was really happy with the result, get a testimonial from them! A powerful way to wrap up your project case study is to let the reader know exactly how this particular client felt about the end result. Hearing directly from the customer can help influence the reader's decision to work with your company for their next project.
Partner with the right marketing agency to execute your case studies. Call Lawnline Marketing today!
There are a lot of aspects that go into making a powerful project case study that will grab the reader's attention and drive them to choose your company to complete their next project. These case studies are magnets for attracting new leads. It's important to work with a marketing agency that is going to properly execute them to get you the best results.
Ready to hand off your project case studies to the pros? Contact the team at Lawnline Marketing by calling (813) 944-3400 to discuss growing your business to new heights!
