For many lawn and landscape businesses, winter is often seen as the "off-season"—a time to slow down, take a break, and wait for spring. But here’s the truth: the smartest businesses use this time to get ahead, stay visible, and build momentum for the busy season ahead.

While your competition is going quiet, this is your opportunity to stand out. With the right marketing strategies, you can stay in front of your audience, strengthen relationships, and set yourself up for a fully booked schedule when the warm weather returns.

Let’s dive into how you can make the most of winter marketing for your lawn and landscape business.

SEO and Google Ads: Stay Visible at a Lower Cost

When fewer businesses are competing for ad space, the cost to run Google Ads often decreases—meaning you can reach your audience for less money.

Here’s why winter is a great time to invest in SEO and paid advertising:

  • Lower competition = lower cost-per-click (CPC) for Google Ads.
  • Consistent online presence keeps you on potential customers' minds.
  • SEO improvements made now will help you rank higher when peak season arrives.

What You Can Do Now:

  • Run Google Ads for "spring landscaping specials" or "early bird lawn care discounts."
  • Optimize your website with blog posts and updated service pages to improve search rankings.
  • Keep your social media active with engaging content, so your audience doesn’t forget about you.

Content Marketing: Build Relationships & Nurture Leads

Even if people aren’t booking services right now, they’re still searching for lawn care and landscape advice. This is where content marketing comes in—helping you build trust, establish authority, and nurture leads.

Ideas for Winter Content Marketing:

  • Blog Posts: “Winter Lawn Care Tips” or “How to Prepare Your Landscape for Spring.”
  • Email Newsletters: Share helpful tips, promotions, and reminders to keep clients engaged.
  • Social Media: Post past project highlights, winter maintenance tips, and interactive Q&A sessions.

By providing valuable content, you position your business as the go-to expert—so when customers are ready to book, they think of you first.

Preparing for Spring: Get Ahead on Scheduling

One of the best ways to fill your schedule early is by encouraging customers to book now for spring.

How to Drive Early Bookings:

  • Offer early bird specials to create urgency and reward customers who book ahead.
  • Encourage scheduling consultations now before peak season rush.
  • Promote seasonal packages (e.g., spring cleanup, lawn aeration, and mulch installation).

By securing bookings early, you lock in revenue and guarantee a strong start when the season picks up.

Strengthen Your Business Behind the Scenes

While winter might be slow for fieldwork, it’s the perfect time to improve operations and prepare your team.

What You Can Do During the Off-Season:

  • Update and maintain equipment to avoid breakdowns in the busy season.
  • Train staff on new techniques and safety procedures.
  • Review and optimize business processes to improve efficiency.

A well-prepared business runs smoother—and when the season starts, you’ll be ready to hit the ground running.

Boosting Reputation: Collect Reviews & Engage with the Community

Your online reputation plays a huge role in attracting new clients. Winter is a great time to gather reviews, showcase past projects, and connect with your community.

Ways to Strengthen Your Reputation:

  • Ask for reviews from past clients via email or social media.
  • Share customer testimonials and before-and-after project photos.
  • Get involved in community events or sponsor local initiatives to boost visibility.

A strong reputation sets you apart from competitors and builds trust with future clients.

Off-Season? More Like Growth Season!

Winter doesn’t have to be a slow season—it’s an opportunity. By staying visible, engaging with customers, and preparing behind the scenes, you’ll set your business up for long-term success.

Need help executing your winter marketing strategy? Our team at Lawnline Marketing specializes in digital marketing for the lawn and landscape industry. Let’s make this your best season yet! Contact us today at (813) 944-3400 to start growing your business this winter!