The lawn and landscape industry is highly seasonal, with search trends fluctuating throughout the year based on weather conditions and consumer needs. Understanding these seasonal search volume patterns is key to optimizing your digital marketing strategy, ensuring that your business is visible when demand is at its peak.

In this guide, we’ll break down search trends for lawn care and landscaping services across all four seasons. With this information, you can adjust your marketing approach accordingly, ensuring your website, ads, and content are aligned with the needs of your audience year-round.

Q1: Winter (January – March) – Preparing for Growth

Search Trends & Insights:

During the winter months, search volume for traditional lawn care services declines in most regions. However, there is still interest in specific services such as:

  • Landscape design & planning – Homeowners use the off-season to plan future projects.
  • Hardscaping services – Demand remains steady for patios, retaining walls, and outdoor living spaces.
  • Snow removal (where applicable) – Businesses and homeowners search for reliable snow removal services.
  • Early spring lawn care – Searches for terms like "best time to aerate lawn" and "spring fertilization schedule" start to increase in late February and March.

Marketing Strategy:

  • Content Marketing – Publish blog posts and guides about spring lawn care preparation to attract early interest.
  • PPC Advertising – Run early-bird specials for spring services, targeting searches related to planning and pre-booking.
  • Local SEO Optimization – Ensure your Google My Business listing is fully optimized, so you rank for "lawn care near me" and other location-based searches before peak season.

Q2: Spring (April – June) – Peak Search Volume Begins

Search Trends & Insights:

Spring is the busiest season for the green industry, with homeowners actively searching for ways to improve their lawns and landscapes. Popular searches include:

  • "Lawn care services near me" – Homeowners look for professional help with mowing, fertilization, and aeration.
  • "Landscapers near me" – Interest in full-service landscaping spikes as people plan larger outdoor projects.
  • "Mulching services" and "sod installation" – These services see a sharp increase in demand.
  • "Pest control for lawns" – Customers seek solutions for grubs, mosquitoes, and other lawn pests.

Marketing Strategy:

  • PPC Campaigns – Increase ad spend to capitalize on peak searches. Focus on high-intent keywords such as "lawn care services [city]" and "best landscapers near me."
  • Social Media Marketing – Post before-and-after project photos and video testimonials to engage potential clients.
  • Email Marketing – Send out seasonal service reminders and exclusive spring promotions to drive bookings.

Q3: Summer (July – September) – Sustaining Momentum

Search Trends & Insights:

During the summer, search volume remains high, but consumer priorities shift slightly:

  • "Lawn maintenance services" – Demand continues for mowing, fertilization, and irrigation.
  • "Drought-resistant landscaping" – Homeowners look for water-efficient lawn alternatives.
  • "Sprinkler system repair" – Hot weather increases the need for irrigation maintenance.
  • "Fall lawn care tips" – By late August and September, people begin preparing for seasonal transitions.

Marketing Strategy:

  • Retention Marketing – Keep existing customers engaged with loyalty programs and service packages.
  • Video Marketing – Create content about summer lawn care best practices, including watering and pest prevention.
  • SEO Optimization – Begin publishing content on fall lawn care to align with early search interest in aeration, overseeding, and fertilization.

Q4: Fall (October – December) – Preparing for the Slow Season

Search Trends & Insights:

As temperatures drop, searches shift toward seasonal clean-up and winterization:

  • "Leaf removal services" – Homeowners seek professional help with fall yard cleanup.
  • "Fall aeration and overseeding" – These services peak in September and October.
  • "Winter lawn care" – Interest in protecting lawns through the colder months grows.
  • "Hardscaping installation" – Demand for patios, fire pits, and stonework remains steady.
  • "How to market my lawn care business" – Business owners look for ways to plan their marketing for the next season.

Marketing Strategy:

  • Seasonal Promotions – Offer discounts on fall clean-up services and pre-pay specials for spring.
  • Evergreen Content – Publish blogs on winter lawn care and long-term landscaping projects.
  • Business Planning – Invest in website SEO, branding updates, and digital marketing strategy improvements to prepare for the next busy season.

Looking to Optimize Your Strategy for Every Season?

Understanding seasonal search volume trends allows lawn care and landscaping businesses to stay ahead of the competition. By aligning marketing strategies with consumer behavior, you can maximize lead generation and revenue throughout the year.

Are you ready to optimize your digital marketing strategy for every season? Contact our team to learn more about how we can help boost your business year-round!